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marketing your online shopping cart

Okay. You have your fabulous web site and now all you need are some customers! Web Lass will submit your site to Google & Yahoo once your site has gone live, but how do you get to the top of the search results?

Search Engine Optimization (SEO) is a very expensive and time-consuming process. There are companies out there who literally charge tens of thousands of dollars to get your site to the top of the search engines.

At Web Lass, we are not search engine experts and at this time, do not offer SEO services. However, we do build web sites with search engine friendliness in mind. We want YOU to be successful with your web site, so from time-to-time, we may try to talk you out of an idea you have if it will hurt your chances of search engine success!

Some of the old ways of getting your site to the top of the search engines still work: Meta Tags, keywords, links, image names etc. For a small additional fee, we can add these items to your home page once your site is built.

But... I Want Customers Now!
Pay-per-Click Programs on Google, Yahoo & MSN with Web Lass

Okay!  We can help! Have you ever noticed the results on Google, Yahoo & MSN which run down the side of the page? They are known as "Sponsored Listings" and basically, they are a Pay-Per-Click program. We sign you up through Google, Yahoo and MSN with a bunch of carefully selected keywords which people search for. We then say how much we are willing to pay every time somebody clicks on that term.  We can set geographical boundaries and monetary limits on how much you wish to spend every day, and it goes up almost immediately!

This is a very popular method of marketing your web site and very, very successful. However, it does require careful watching.

At Web Lass we offer Pay-per-Click setup and daily monitoring services to our clients. The initial set up of a marketing program costs only $149 for each search engine, and that will be for up to 20 search term keywords.  We also strongly advise that you contract with us to monitor your listings, as it is time-consuming and easy to forget.  Don't make the same mistake one of our clients did who wanted to monitor their own... they forgot to check it and got a whopping $1500 bill one month.

Daily monitoring services will cost you only $45/month per search engine, and for that, we will check your stats daily and make sure that the money you are spending is netting you a decent return in sales. If a term is getting a high number of clicks but sales are not being generated, we will remove the term or reduce the amount we are willing to spend on it. If somebody has outbid one of your terms down to a lower page in the listings, we will boost you back up again.

More detailed information is available in our marketing section on the Pay-per-Click page.